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Small Business CRM Misconceptions

Small Business CRM Misconceptions:
too expensive
too complicated
my business is too small to benefit

The front office is where the rubber hits the road. And, front-office software is the technology that enables customer-facing personnel (sales people, customer service, etc.), to communicate more effectively with customers, prospects and other peers.

Problem: How do I track my (or my salespeople’s) business cards, customer/sales meetings, follow-up calls, proposals, etc?

Solution: Your small business is never too small for Customer Relationship Management (CRM) software to automate your sales and marketing efforts, or using the latest social media tools to interact with customers and potential customers. In this way, your small staff, or just you can be more efficient managing your company’s activities and have more time to secure new business.

The most popular CRM solution on the market today is Salesforce.com, which offers on the cloud, everything from marketing automation, a contact database, customer service, social media monitoring and engagement, analytics and forecasting and more. It’s easy to use and cost effective for small businesses.

Small businesses can be organized and efficient too!

There is a misconception that small businesses can’t afford to implement a CRM application, that they are too complex to use, or that you can’t benefit from its use.

Let me dispel these misconceptions and show you how even a one person company can derive a cost benefit from using Salesforce.com, and show you how easy it is to use.

One Response to “Small Business CRM Misconceptions”

  1. Mr WordPress June 1, 2012 at 1:51 pm # Reply

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